SASHANATALIA Consultancy - a bespoke blend of creative and commercial services to maximise a brand's potential.
Prior to launching SASHANATALIA Consultancy, founder Sasha Sarokin spent nearly two decades working with some of the most recognised brands and retailers in the fashion industry.
Sasha spent seven years at Net-A-Porter in London where she managed three-quarters of the womenswear product offer, overseeing Designer and Superbrand RTW as well as all Non-Apparel categories.
Sasha then co-created The Modist - a global fashion destination with an international yet modest edit. As Fashion and Buying Director, Sasha launched over 200 leading luxury brands. Additionally, she established and Creatively Directed the in-house brand Layeur, which quickly became the top revenue-driving brand within The Modist.
Currently, Sasha is incorporating sustainability advisory work into SASHANATALIA as she pursues a Master’s in Sustainability Leadership (with a focus of driving circularity in the fashion industry) at Cambridge University.
Through her extensive industry experience - across luxury and contemporary brands, physical and online retail, and now incorporating the pursuit of sustainable practices within fashion- Sasha is uniquely positioned as an expert on all Product, Brand and Business aspects of the fashion industry.
PRODUCT
Circular Design
Trend forecasting and application
Product development and strategy
Range planning and merchandising
BRAND
Development and positioning
Marketing and communication strategy
BUSINESS
Sustainability Initiatives
Retail strategy
Business planning
E-commerce strategy